Pepsodent Whitening Toothpaste 150g — 82% Indian Value Capture

parakhi

Toothpaste

draft · unreviewedas of 2025-09 · numbers move

analysing

Pepsodent Whitening Toothpaste

Toothpaste · 150g

Indian Value Capture

Largely Indian.

COMPOSITION69%MII

● INDIA

65% of MRP

● TAX

18% of MRP

● ABROAD

17% of MRP

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where does it go  ↓

Where does it go?

Every rupee, sliced.

Hover a slice for the source. Every line is dated, sourced, and rated for confidence.

18%

15%

14%

13%

10%

9%

9%

8%

7%

7%

hover a slice to inspect

Item
%
₹
Origin
Confidence

GST (18%)

18%

—

Tax · India

High confidence T1

Retailer + distributor margin

15%

—

🇮🇳 India

Medium confidence T3

Advertising

14%

—

🇮🇳 India

Medium confidence T3

Packaging

13%

—

🇮🇳 India

Medium confidence T3

Abrasives (calcium carbonate, hydrated silica, dicalcium phosphate)

10%

—

🇨🇳 CN

Medium confidence T2

Water

9%

—

🇮🇳 India

Medium confidence T2

Brand's profit

9%

—

🇳🇱 NL

Medium confidence T3

Manufacturing

8%

—

🇮🇳 India

Medium confidence T3

Distribution & logistics

7%

—

🇮🇳 India

Medium confidence T3

Brand margin

7%

—

🇮🇳 India

Medium confidence T3

Humectants (sorbitol, glycerin, propylene glycol)

6%

—

🇨🇳 CN

Medium confidence T2

Surfactant (sodium lauryl sulphate)

1%

—

🇨🇳 CN

Medium confidence T2

Flavour + binders + colorants

1%

—

🇮🇳 India

Medium confidence T2

Fluoride source (sodium fluoride / sodium monofluorophosphate)

0%

—

🇨🇳 CN

Medium confidence T2

The catch

The 17% that didn't stay home.

Abrasives (calcium carbonate, hydrated silica, dicalcium phosphate)

🇨🇳China · 30%

Pharmaceutical-grade silica largely from China.

Humectants (sorbitol, glycerin, propylene glycol)

🇨🇳China · 60%

Sorbitol/glycerin global market dominated by China.

<1%

Surfactant (sodium lauryl sulphate)

🇨🇳China · 70%

China dominates global SLS / SLES production.

<1%

Fluoride source (sodium fluoride / sodium monofluorophosphate)

🇨🇳China · 70%

Brand's profit

🇳🇱Netherlands · 100%

Brand registered in NL.

How we know

The receipts.

Every number is sourced and tiered. We grade our own confidence so you don't have to take our word for it.

How much is hard-sourced

39% Tier 1–2

39% of this breakdown rests on hard data — GST schedule, live mandi prices, trade + filings. The rest is a category-typical estimate from an unreviewed draft template — treat it as directional, not gospel.

TIER 12

Hard government data

GST notifications, import data, tariffs

TIER 22

Verified industry

Company filings, audited reports

TIER 31

Modelled estimate

Industry benchmarks + ratios

TIER 40

Honest guess

Best informed estimate; flagged as such

Sources used for this product

T3EPL Ltd (Essel Propack) — world's largest laminated tube maker

eplglobal.com

T1CBIC GST schedule — toiletries HSN 3306

cbic-gst.gov.in

T2Colgate-Palmolive India FY24 results

colgatepalmolive.co.in

T2Hindustan Unilever Personal Care segment

hul.co.in

T1India SLS / SLES imports from China (DGCIS via trade data)

dgft.gov.in

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