Meswak Toothpaste 100g — 91% Indian Value Capture

parakhi

Toothpaste

draft · unreviewedas of 2025-09 · numbers move

analysing

Meswak Toothpaste

Toothpaste · 100g

Indian Value Capture

Mostly Indian.

COMPOSITION69%MII

● INDIA

74% of MRP

● TAX

18% of MRP

● ABROAD

8% of MRP

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where does it go  ↓

Where does it go?

Every rupee, sliced.

Hover a slice for the source. Every line is dated, sourced, and rated for confidence.

18%

15%

14%

13%

10%

9%

9%

8%

7%

7%

hover a slice to inspect

Item
%
₹
Origin
Confidence

GST (18%)

18%

—

Tax · India

High confidence T1

Retailer + distributor margin

15%

—

🇮🇳 India

Medium confidence T3

Advertising

14%

—

🇮🇳 India

Medium confidence T3

Packaging

13%

—

🇮🇳 India

Medium confidence T3

Abrasives (calcium carbonate, hydrated silica, dicalcium phosphate)

10%

—

🇨🇳 CN

Medium confidence T2

Water

9%

—

🇮🇳 India

Medium confidence T2

Brand's profit

9%

—

🇮🇳 India

Medium confidence T3

Manufacturing

8%

—

🇮🇳 India

Medium confidence T3

Distribution & logistics

7%

—

🇮🇳 India

Medium confidence T3

Brand margin

7%

—

🇮🇳 India

Medium confidence T3

Humectants (sorbitol, glycerin, propylene glycol)

6%

—

🇨🇳 CN

Medium confidence T2

Surfactant (sodium lauryl sulphate)

1%

—

🇨🇳 CN

Medium confidence T2

Flavour + binders + colorants

1%

—

🇮🇳 India

Medium confidence T2

Fluoride source (sodium fluoride / sodium monofluorophosphate)

0%

—

🇨🇳 CN

Medium confidence T2

The catch

The 8% that didn't stay home.

Abrasives (calcium carbonate, hydrated silica, dicalcium phosphate)

🇨🇳China · 30%

Pharmaceutical-grade silica largely from China.

Humectants (sorbitol, glycerin, propylene glycol)

🇨🇳China · 60%

Sorbitol/glycerin global market dominated by China.

<1%

Surfactant (sodium lauryl sulphate)

🇨🇳China · 70%

China dominates global SLS / SLES production.

<1%

Fluoride source (sodium fluoride / sodium monofluorophosphate)

🇨🇳China · 70%

How we know

The receipts.

Every number is sourced and tiered. We grade our own confidence so you don't have to take our word for it.

How much is hard-sourced

39% Tier 1–2

39% of this breakdown rests on hard data — GST schedule, live mandi prices, trade + filings. The rest is a category-typical estimate from an unreviewed draft template — treat it as directional, not gospel.

TIER 12

Hard government data

GST notifications, import data, tariffs

TIER 22

Verified industry

Company filings, audited reports

TIER 31

Modelled estimate

Industry benchmarks + ratios

TIER 40

Honest guess

Best informed estimate; flagged as such

Sources used for this product

T3EPL Ltd (Essel Propack) — world's largest laminated tube maker

eplglobal.com

T1CBIC GST schedule — toiletries HSN 3306

cbic-gst.gov.in

T2Colgate-Palmolive India FY24 results

colgatepalmolive.co.in

T2Hindustan Unilever Personal Care segment

hul.co.in

T1India SLS / SLES imports from China (DGCIS via trade data)

dgft.gov.in

Found a mistake? Help us fix it.

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