02
Where does it go?
Every rupee, sliced.
Hover a slice for the source. Every line is dated, sourced, and rated for confidence.
hover a slice to inspect
Item
%
₹
Origin
Confidence
Water
18%
—
🇮🇳 India
Medium confidence T2
GST (18%)
18%
—
Tax · India
High confidence T1
Retailer + distributor margin
15%
—
🇮🇳 India
Medium confidence T3
Advertising
15%
—
🇮🇳 India
Medium confidence T3
Packaging
13%
—
🇮🇳 India
Medium confidence T3
Distribution & logistics
9%
—
🇮🇳 India
Medium confidence T3
Brand's profit
9%
—
🇮🇳 India
Medium confidence T3
Manufacturing
8%
—
🇮🇳 India
Medium confidence T3
Brand margin
7%
—
🇮🇳 India
Medium confidence T3
Surfactants (SLES / SLS / cocamidopropyl betaine)
3%
—
🇨🇳 CN
Medium confidence T2
Silicones & conditioning agents
1%
—
🇮🇳 India
Medium confidence T2
Fragrance, preservatives, colour
1%
—
🇮🇳 India
Medium confidence T2
03
The catch
The 2% that didn't stay home.
2%
Surfactants (SLES / SLS / cocamidopropyl betaine)
🇨🇳China · 65%
China dominates global SLES/SLS.
04
How we know
The receipts.
Every number is sourced and tiered. We grade our own confidence so you don't have to take our word for it.
How much is hard-sourced
35% Tier 1–235% of this breakdown rests on hard data — GST schedule, live mandi prices, trade + filings. The rest is a category-typical estimate from an unreviewed draft template — treat it as directional, not gospel.
TIER 12
Hard government data
GST notifications, import data, tariffs
TIER 22
Verified industry
Company filings, audited reports
TIER 30
Modelled estimate
Industry benchmarks + ratios
TIER 40
Honest guess
Best informed estimate; flagged as such
Sources used for this product
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