02
Where does it go?
Every rupee, sliced.
Hover a slice for the source. Every line is dated, sourced, and rated for confidence.
hover a slice to inspect
Item
%
₹
Origin
Confidence
GST (18%)
18%
—
Tax · India
High confidence T1
Retailer + distributor margin
15%
—
🇮🇳 India
Medium confidence T3
Sugar
14%
—
🇮🇳 India
High confidence T1
Cocoa (beans / butter / liquor)
13%
—
🌍 CI
Medium confidence T2
Packaging
11%
—
🇮🇳 India
Medium confidence T3
Advertising
9%
—
🇮🇳 India
Medium confidence T3
Brand's profit
9%
—
🇺🇸 US
Medium confidence T3
Milk solids
8%
—
🇮🇳 India
Medium confidence T2
Manufacturing
8%
—
🇮🇳 India
Medium confidence T3
Distribution & logistics
8%
—
🇮🇳 India
Medium confidence T3
Brand margin
7%
—
🇮🇳 India
Medium confidence T3
Emulsifiers, flavour (lecithin, vanillin)
1%
—
🇮🇳 India
Medium confidence T2
03
The catch
The 19% that didn't stay home.
11%
Cocoa (beans / butter / liquor)
🏳️Ivory Coast · 40%🏳️Ghana · 30%🇮🇩Indonesia · 15%
World's largest cocoa producer.
9%
Brand's profit
🇺🇸United States · 100%
Brand registered in US.
04
How we know
The receipts.
Every number is sourced and tiered. We grade our own confidence so you don't have to take our word for it.
How much is hard-sourced
45% Tier 1–245% of this breakdown rests on hard data — GST schedule, live mandi prices, trade + filings. The rest is a category-typical estimate from an unreviewed draft template — treat it as directional, not gospel.
TIER 14
Hard government data
GST notifications, import data, tariffs
TIER 20
Verified industry
Company filings, audited reports
TIER 30
Modelled estimate
Industry benchmarks + ratios
TIER 40
Honest guess
Best informed estimate; flagged as such
Sources used for this product
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