02
Where does it go?
Every rupee, sliced.
Hover a slice for the source. Every line is dated, sourced, and rated for confidence.
hover a slice to inspect
Item
%
₹
Origin
Confidence
Packaging
33%
—
🇮🇳 India
Medium confidence T3
Distribution & logistics
20%
—
🇮🇳 India
Medium confidence T3
GST (18%)
18%
—
Tax · India
High confidence T1
Retailer + distributor margin
16%
—
🇮🇳 India
Medium confidence T3
Brand's profit
9%
—
🇺🇸 US
Medium confidence T3
Manufacturing
8%
—
🇮🇳 India
Medium confidence T3
Brand margin
5%
—
🇮🇳 India
Medium confidence T3
Advertising
4%
—
🇮🇳 India
Medium confidence T3
Water (extracted/processed)
2%
—
🇮🇳 India
Medium confidence T2
Trace minerals added back
0%
—
🇮🇳 India
Medium confidence T2
03
The catch
The 9% that didn't stay home.
9%
Brand's profit
🇺🇸United States · 100%
Brand registered in US.
04
How we know
The receipts.
Every number is sourced and tiered. We grade our own confidence so you don't have to take our word for it.
How much is hard-sourced
18% Tier 1–218% of this breakdown rests on hard data — GST schedule, live mandi prices, trade + filings. The rest is a category-typical estimate from an unreviewed draft template — treat it as directional, not gospel.
TIER 11
Hard government data
GST notifications, import data, tariffs
TIER 21
Verified industry
Company filings, audited reports
TIER 31
Modelled estimate
Industry benchmarks + ratios
TIER 40
Honest guess
Best informed estimate; flagged as such
Sources used for this product
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