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Compare.
Two products, side by side. Which keeps more of your money in India?
Drools Cat Food Ocean Fish
×
Pet Food
Drools Cat Food Ocean Fish
MRP —
0
%
Mostly Indian
Indian Value Capture
90
%
Composition (MII)
84
%
Money split
79
·
18
·
3
GST / tax
18
%
Goes abroad
3
%
Hard-sourced
54
% T1–2
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